Our Story

In the heart of our brand, lies a profound reverence for tradition - not just as a static relic of the past, but as a vibrant tapestry interwoven with the essence of our identity. Reet, a name resonating with the Indian heritage, embodies the ethos of Conventional, Customary, and Ceremonial beauty. 

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Our journey began with Shruti Puri, our brand’s visionary inspired by the timeless elegance of Reeti Riwaz, the cherished customs of our land. From its inception, Reet was destined to be more than just a jewelry brand; it was to be a conduit, connecting souls across generations through the language of craftsmanship. At Reet, we are artisans, crafting not mere trinkets but stories, each piece bearing the mark of superior craftsmanship and exclusive design. Rooted in the rich soil of tradition, we embrace the ever-changing winds of modernity, seamlessly blending the old with the new to meet the evolving needs of women worldwide. 

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For us, jewelry is not just an accessory; it is an heirloom, a precious link between past, present, and future. With every creation, we weave threads of tradition into the tapestry of time, crafting treasures meant to be cherished and passed down through generations. Join us as we embark on a journey to celebrate the traditions of India, one exquisite piece at a time. Welcome to Reet, where every jewel tells a story, and every story becomes a legacy.